The Kraft Paper Bag Is An Iconic Innovation

The emergence of kraft paper bags has changed the traditional thinking that people's shopping volume can only be limited by the number of items that can be carried by both hands, and it also makes consumers no longer reduce the pleasant experience of shopping itself because of worrying about not being able to carry it.

Here is the content list:

• The Past and Present of Paper Bags

• Kraft paper bag for shopping leadership

The Past and Present of Paper Bags

As early as the 19th century, when the large-scale retail industry had not yet been born, people usually purchased all their daily necessities in the grocery store near their work or residence. Those daily necessities are packed in barrels, cloth bags, or wooden boxes, and after they are transported to grocery stores in bulk, how to sell them to consumers in pieces is a headache. People can only go out shopping with baskets or homemade sacks. At that time, the raw materials for papermaking were still jute fibers and old linen heads, which were of poor quality and scarce in quantity, and could not even meet the needs of newspaper printing. Around 1844, German Friedrich Kohler invented wood pulp papermaking, which greatly promoted the development of the paper industry and indirectly gave birth to the first merchandise bags in history. In 1852, American botanist Francis Waller invented the first paper bag-making machine, which was later promoted to France, Britain, and other European countries. Later, the birth of plywood paper bags and the advancement of paper bag sewing technology made the cotton bags used in the transportation of bulk goods in the past replaced by merchandise bags.

Kraft paper bag for shopping leadership

It may be an exaggeration to say that the birth of the kraft paper bag has promoted the development of the entire retail industry, but it at least reveals such a phenomenon to merchants, that is, before the customer's shopping experience becomes as comfortable, easy and convenient as possible, you have no It is impossible to predict exactly how much a consumer will buy. It is also this that caused latecomers to pay more attention to the consumer shopping experience, and also promoted the development of supermarket shopping baskets and shopping trolleys.

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