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WHY IS PACKAGING SO IMPORTANT

WHY IS PACKAGING SO IMPORTANT?

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Packaging is a daily thing, whether it is a food packaging, electronics packaging, cosmetics packaging, or packaging of a piece of clothing, it has a purpose for existence. If only from literal understanding, packaging is a tool of protecting products, transporting products, and storing products, but beyond that, packaging with delicate design is a smart strategy in marketing plan, that is why more and more companies are becoming increasingly aware that they need to impress their customers with not just a great product, but even better packaging.

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Whether a product has been purchased in the store or online, the first thing  that catches the customers’ eyes is the packaging,a professional and exquisite look of packaging will increase the chance of customers purchase and it often leaves them with a lasting impression. This impression will go on to further affect the product and the whole brand.

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What mattered more than attractive feature is the role of advistising, the professional, high quality look of brand logo builds customer brand awareness by transforming your packagings into walking ads when your customers leave the store.

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